Author: Alpesh Vaghasiya

How did we added quote action in UBS?

Life Experience

This is how we ended up,

Adding Quote action in our bucket of UBS CHAT for you.🙂

1 day,

I was discussing with

Project developing team for next improvements in UBS CHAT.

Everyone was allowed to speak.

Whatever they feel can share and can be considered if it’s reasonable.

One by one, all started sharing.

And I was noting it down.

Finally, a One UBSian said by raising his hand

“Sir, me ek baat batau…”

I said, “Jaroor, jaroor batayiye.”

He said: 

“Sir, I noticed one thing which is not there in our chat box.”

I took seat, He added,

“In WhatsApp web, as soon as you double tap on empty space of message box, that message gets quoted, Where in our chat box, people have to go to more action .”

This brought a smile to my face

And everyone clapped for him.

We executed it.

& found great reviews from beta customers for this.

The best idea,

always come from the discussion. 🙂

#Alpeshdiary

Measure what matters

Learning from “Measure What Matters” by John Doerr

Book Review, Life Experience

I have finished reading “Measure what Matters” last month . After finishing the book, I was at a different level of the thinking process and dancing with joy. I was happy and I was sad also. I was happy because i have found a process which I was looking from a long time. I was sad because that I haven’t found this book before.

Now let’s come to main points. there are few take away from book which i have start using in daily routine and start implementing.

  1. define the long-term purpose of your life or business. live with purpose and work for it.
  2. stay focus when you are working on day to day activity. make sure that you are doing something today which belongs to your long-term goal or purpose.
  3. Think Big. Dream Big. Work for it.
  4. Give Feedback and take feedback.
  5. Have one to one conversations with your team member.
  6. Recognize key contributors in your team or organizations.
  7. Learn the OKRs – that’s a game-changer.
  8. OKRs bring team alignment and Connections
  9. OKRs & CFR will improve your organization’s culture

Now I have build habit of reading two book per month. Feb 2021 is belongs to two new books.

  1. Hooked by Nir Eyal
  2. No Rules Rules by Reed Hastings

Types of Customers

Marketing, Product

If you want to achieve in your business, you have to setup your business model correctly. when we talking about business model at that time main element of business model will be type of our customers. we need to identified that who will be our ideal customer. to identified customer we need to measure two parameter.

  1. Effort: We will consider here how much effort we need to put in marketing, sales, and operation to fulfilled customer requirements.
  2. Return: We consider here profit margins, turn around time, and repeated business or capacity of buying other services.

Base on above parameter you can find 4 type of customer:

  1. Amazing Customers : Low Efforts and high return
  2. Bread winning customers: High Efforts and High Return
  3. Convenience Customers: Low Efforts and Low Return
  4. Dangerous Customers: High Efforts and Low Return

You have to find your customer type %. You might have convenience customer in your pipeline, also have bread winning customers and amazing customers. You have to build funnel to win more amazing customers and you need to give your more efforts to find amazing customers.

KPI – Key Performance Indicator

Marketing, Product

Key Performance Indicator (KPI) is very important for each business. KPI will help business owner to check how effectively they are achieving their business objective. Business has to build KPI in each department like Marketing, Sales, Operations, R&D, finance, HR and Managment.

Each Business type has its own KPIs. You have to identify which KPI is most important for your business.

Today we will see some examples of Marketing KPI which help the business owner to identify how their marketing team is doing. There are many KPI that will belong to the Marketing Area but we will see just a few to get the idea that how to define KPI.

  • Sales Qualified Leads (SQL)
  • Purchase Funnel
  • Funnel Conversion Rates
  • Brand awareness
  • Lifetime value of a customer (LTV)
  • Customer acquisition cost (CAC)
  • Customer retention

all are above KPI which will be belong to SaaS base platform. you have to find your own business KPI for Marketing department. You have to keep track of day wise, week wise and month wise. Base on comparison you will able to see that does your strategic is helping you to achieve your goals which you have define.

Go out of your Comfort zone: pain vs suffering.

Life Experience

How many times did you hear this type of line within your mind or someone has told you.
– I’m doing the first time.
– I don’t have knowledge of this topic or this area.
– I’m still learning it.

Having the above thought it normal because you are doing something which is out of our comfort zone. when you are working with tasks that are out of your comfort zone then your mind have fear. fear of that what if I will not able to complete it and fail in that task or work. due to fear people give up on the task.

When we are giving up on any task/work due to fear or its out of our comfort zone then you are not able to do progress in our life. Give up give us suffering which we remember for a long time. it will affect our mental health & confidence.

let’s see the case where you take the pain of working on out of your comfort zone task, learning something new & not giving up on our task/work. when completed task successfully, you feel accomplish which brings you happiness and confidence.

someone has said. “if you want to go out of your comfort zone then you have to take the pain and which will give you happiness. if you give up in between then it will give you suffering which you remember for your lifetime.”

You have to choose Pain vs Suffering.

Inbound lead – what, why & how?

Marketing

What is Inbound lead?

Inbound lead is who are looking for your service and approach you for your service or product. Inbound lead may approach you via call, email or website contact form.

Why work on Inbound lead?

when you generated inbound lead at that time your prospect knows you. they have did R&D about your product and your services. they are willing to know more about your service and product.

Inbound lead is easy to convert compare to outbound lead as customer has shown interested to work with you and there are number of parameters which effects.

How to generated Inbound lead?

  1. Find out product or service which you want to target with inbound lead. base on that find your ideal customer list.
  2. Build Website or landing page base on service or product which which you have find on step 1.
  3. Apply SEO strategy on your website or landing page.
  4. User social media base on content generations strategy.
  5. Write blog base on your expertise which can add value in customer life.
  6. Make mailing list base on your product / service ideal customer.
  7. Do the video base platform marketing. create video and upload on youtube or any other platform where you can find your customer.

Podcast about blog: https://anchor.fm/early-bird-5ac-club-surat/episodes/Inbound-Lead-What–why-and-how-ei1edd

Questions for all readers: what you do for your inbound lead generation? please do comment and share your idea.

Happy Valentine’s Artoonist!

Life Experience

Many people will have a smile on face with thinking that Alpesh wising Valentine’s day to wrong people. No, I’m wising to correct people as per my view. All of you guys are valentines for me. So I really wish happy Valentine to all of you guys. Someone has written that valentine is just day to show your love but We live valentine day in our daily life! So live life with your valentines!

That’s all we did talk about love in life! Now when we come to professional life Valentine teach us many lessons. Here are those Lessons.

1. Commitment! – in life, we are committed to our life partner and in Professional life, we are committed to our goal and our project and our deadline. We live a commitment to our project when we are doing work on that.

2. Express your love! – As I said above that we live our commitment with our partner and now valentines day is to express our love and that way only Release date is our Valentines. We work for the project and the release date is our Valentines.

Once Again Happy Valentines day to all of Artoonist and live a life of commitment and express your love daily!

Product = Idea – Build – Market

Product

When we think about the product building process, just 3 things come in my mind is Idea -> Build -> Market. so let’s explore what does it mean by Idea, build and market. doing these 3 things how we can build successful products. In today’s blog, we will see the idea and the next two blogs will be about Build and Market.

Idea: The product development process gets started with an idea. when you have an idea and you want to see that do my idea will work in the market? once you get the below questions answer then you might get an answer to those questions.

  1. What problem will get solved by your product?
  2. Why people will use your product?
  3. What is unique about your product?
  4. What exactly am I making?
  5. what will be my target audience?
  6. what is my market size?

There are many more questions but above is the basic question which will tell you that you should go for an idea or no-go for the idea.